Available on-demand

How to design flawless human-centric CX for high-tech products? 

Addressing demanding technical requests remotely is a big thing itself, even more so if a company sells to business and individual customers worldwide.


Join us with Oliver Dorta-Fernandez, EMEA Customer Services Senior Manager at Canon, to learn how Canon built a centralized customer service hub for all its products, serving 31 countries across 22 languages. 

I consent to receive information from Teleperformance (TP). I understand that my data will be used in accordance with TP’s Codes and Policies, and I may opt out at any time.

About the event

High-tech products require an advanced CX strategy, that takes into account considerable differences among customer segments and products used.


It was the challenge accepted by Canon to deliver post-purchase service that results in high satisfaction to individual customers while effectively supporting business clients.


In this conversation, Oliver Dorta-Fernandez is sharing how Canon addresses complex technical requests from distinct target customer segments and builds people-centric culture.

You will learn how to:

Build award-winning partnerships.

Design employee-focused initiatives that help deliver empathetic technical support.

Build a team structure to streamline business processes across B2C and B2B audiences.

Use digital tools to reduce customer efforts and automate the response to repeated requests. 

Meet our speakers

Oliver Dorta-Fernandez

EMEA Customer Services Senior Manager

Dimitris Kazazakis

Leader Insights Episode Moderator

Don't Miss Out!

Sign up now to get access to the event.


Expect best practices from the leading global brand, tips on building successful customer support, and an exclusive view of the operational processes from the inside out.

About The Leader Insights Series

The COVID-19 outbreak has changed how we work, study, have fun, consume, and connect. Looking back at the “old normal” as something to return to is not an option anymore. Leaders who accelerate the transformation and move forward without looking back are the ones shaping the world of interaction and engagement.


Each episode of the “Leader Insights Series” features industry experts who are accelerating customer experience transformation. Join peer-to-peer conversations with global leaders on topics surrounding Customer Experience, Automation, Data-Driven Operations, and Digital Transformation. The series is organized and curated by Teleperformance across Europe, North America, Latin America, and Asia. 

Copyright © 2023. All rights reserved.